Introduction To Marketing

Aperçu

Welcome to the comprehensive course on Introduction to Marketing. This course is designed to provide you with a foundational understanding of marketing principles and concepts essential for success in the business world. Marketing is a dynamic field that plays a vital role in connecting businesses with customers, creating value, and driving growth.

In this course, we will explore the core concept of marketing and its significance in the business context. We will delve into the fundamental terms and principles in marketing, including needs, wants, demands, products, exchange, transactions, and markets. Understanding these basic terms is crucial as they form the building blocks of marketing strategy and execution.

Furthermore, we will take a closer look at the historical development of marketing in Nigeria. By examining the evolution of marketing practices in the Nigerian business landscape, we can gain insights into the unique challenges and opportunities that have shaped the marketing industry in the country.

One of the key objectives of this course is to familiarize you with the functions of marketing in a business setting. From product development to market research, distribution, pricing, and promotion, marketing encompasses a wide range of activities that are essential for achieving organizational goals and satisfying customer needs.

By the end of this course, you will have a comprehensive understanding of the role of marketing in business, the key principles that guide marketing strategies, and the historical context in which marketing has evolved in Nigeria. Whether you are a seasoned business professional or someone looking to enter the world of marketing, this course will provide you with the knowledge and insights needed to succeed in the dynamic and competitive field of marketing.

Objectifs

  1. Explore the historical development of marketing in Nigeria
  2. Understand the functions of marketing in a business context
  3. Identify and explain the key terms and principles in marketing
  4. Understand the concept of marketing and its importance in business

Note de cours

Marketing is an essential aspect of any business, whether small or large. It involves various activities and processes that help in promoting, selling, and distributing a product or service. Effective marketing ensures that the target audience is well aware of what a business has to offer, creating a bridge between the company and its potential customers.

Évaluation de la leçon

Félicitations, vous avez terminé la leçon sur Introduction To Marketing. Maintenant que vous avez exploré le concepts et idées clés, il est temps de mettre vos connaissances à lépreuve. Cette section propose une variété de pratiques des questions conçues pour renforcer votre compréhension et vous aider à évaluer votre compréhension de la matière.

Vous rencontrerez un mélange de types de questions, y compris des questions à choix multiple, des questions à réponse courte et des questions de rédaction. Chaque question est soigneusement conçue pour évaluer différents aspects de vos connaissances et de vos compétences en pensée critique.

Utilisez cette section d'évaluation comme une occasion de renforcer votre compréhension du sujet et d'identifier les domaines où vous pourriez avoir besoin d'étudier davantage. Ne soyez pas découragé par les défis que vous rencontrez ; considérez-les plutôt comme des opportunités de croissance et d'amélioration.

  1. What is the definition of marketing? A. Selling products B. Creating advertisements C. Building customer relationships D. Managing financial transactions Answer: C. Building customer relationships
  2. Which term refers to a state of felt deprivation of some basic satisfaction? A. Wants B. Demands C. Products D. Markets Answer: A. Wants
  3. Which of the following involves the act of obtaining a desired object by offering something in return? A. Wants B. Demands C. Exchange D. Transactions Answer: C. Exchange
  4. What is the term used to describe the set of actual and potential buyers of a product? A. Needs B. Wants C. Markets D. Products Answer: C. Markets
  5. Which of the following is NOT a basic term in marketing? A. Transactions B. Channels C. Exchange D. Markets Answer: B. Channels
  6. What is the historical origin of marketing in Nigeria primarily attributed to? A. Colonial influences B. Indigenous trade practices C. Independence movements D. Globalization Answer: A. Colonial influences
  7. Which of the following is NOT a function of marketing? A. Production B. Promotion C. Pricing D. Distribution Answer: A. Production
  8. What is the importance of marketing in a business context? A. It reduces customer base B. It increases costs C. It adds value to products D. It decreases competition Answer: C. It adds value to products
  9. Which element of the marketing mix involves communicating the value of a product to customers? A. Product B. Price C. Place D. Promotion Answer: D. Promotion
  10. What is the key focus of marketing activities in a business? A. Maximizing profits B. Customer satisfaction C. Employee motivation D. Government regulations Answer: B. Customer satisfaction

Livres recommandés

Principles of Marketing
Principles of Marketing
Sous-titre An African Perspective
Éditeur Pearson
Année 2019
ISBN 978-1775783453
Marketing Management
Marketing Management
Sous-titre South African Perspective
Éditeur Juta & Co Ltd
Année 2016
ISBN 978-1485111982

Questions précédentes

Vous vous demandez à quoi ressemblent les questions passées sur ce sujet ? Voici plusieurs questions sur Introduction To Marketing des années précédentes.

WAEC SSCE - Marketing - 2022 (Cliquez pour passer l'évaluation complète)

Question 1 Rapport

(a) Explain the following terms in marketing: (i) needs;  (ii) wants; (iii) exchange; (iv) demand  (v) transaction.

(b) Okon Enterprises Ltd sells electronic appliances at his retail
outlet at No. 4 Okeke Adamu Street, Lagos. Telephone No. 06012345678. He intends to offer 15% discount to encourage the sales of his newly introduced Blenders, Television and Radio sets. You are
required to design a sample of a handbill showing the products with the advertising message.

Voir la réponse
Entraînez-vous avec plusieurs questions Introduction To Marketing des années précédentes.