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WAEC SSCE - Marketing - 2022 (Objective)

Question 1 Report

Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?
Answer Details
The business orientation that stresses that promotional efforts are necessary before customers buy a product is the selling concept. This concept focuses on aggressive selling and promotion of a product, assuming that customers will not buy a product unless they are aggressively persuaded to do so. This concept places a lot of emphasis on advertising, personal selling, and other promotional efforts to persuade customers to buy a product. This orientation assumes that customers are not aware of their needs or the products available in the market, and that the company must create demand for its products through aggressive selling and promotion.
Read lesson note on Marketing Concepts (WAEC)
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