Welcome to the Marketing Concepts course overview. Throughout this course, we will delve into the fundamental principles that underpin the world of marketing. The marketing landscape is constantly evolving, with new concepts and techniques shaping the way businesses interact with consumers.
At the core of our discussions will be an exploration of various marketing concepts. Marketing concepts are the strategies that companies use to meet the needs of their target customers. These concepts define the philosophy guiding the overall marketing strategy of a business, determining how they approach the market and engage with consumers.
In order to truly understand marketing concepts, we must first grasp the basic terms used in marketing. Needs are the basic necessities that drive consumer behavior, while wants are the desires shaped by culture and individual personality. Demands are wants backed by purchasing power, illustrating the consumer's willingness to buy a product or service.
Products are the offerings designed to satisfy consumer needs and wants. Exchange involves the process of obtaining a desired product from someone by offering something in return. Transactions refer to the act of buying and selling products or services, highlighting the economic aspect of marketing.
As we explore marketing concepts, we will also examine the brief history of marketing in Nigeria. Understanding the evolution of marketing practices in Nigeria provides valuable insights into the country's economic development and consumer behavior.
Furthermore, we will analyze the various marketing functions that organizations perform to achieve their objectives. These functions include product development, pricing, promotion, and distribution, all aimed at creating value for both customers and the company.
Different marketing concepts such as production orientation, product orientation, selling orientation, marketing orientation, and societal marketing orientation will be discussed in detail. Each concept represents a distinct approach to how companies view and interact with their markets.
By the end of this course, you will have a comprehensive understanding of marketing concepts, basic marketing terms, the Nigerian marketing landscape, marketing functions, and the various marketing orientations. This knowledge will equip you with the tools to navigate the dynamic world of marketing effectively.
Get ready to embark on a journey into the realm of marketing concepts and discover the strategic foundations that drive businesses forward in today's competitive marketplace.
Gefeliciteerd met het voltooien van de les op Marketing Concepts. Nu je de sleutelconcepten en ideeën, het is tijd om uw kennis op de proef te stellen. Deze sectie biedt een verscheidenheid aan oefeningen vragen die bedoeld zijn om uw begrip te vergroten en u te helpen uw begrip van de stof te peilen.
Je zult een mix van vraagtypen tegenkomen, waaronder meerkeuzevragen, korte antwoordvragen en essayvragen. Elke vraag is zorgvuldig samengesteld om verschillende aspecten van je kennis en kritisch denkvermogen te beoordelen.
Gebruik dit evaluatiegedeelte als een kans om je begrip van het onderwerp te versterken en om gebieden te identificeren waar je mogelijk extra studie nodig hebt. Laat je niet ontmoedigen door eventuele uitdagingen die je tegenkomt; beschouw ze in plaats daarvan als kansen voor groei en verbetering.
Principles of Marketing
Ondertitel
An African Perspective
Uitgever
Pearson Education
Jaar
2018
ISBN
9781775784044
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Marketing Management
Ondertitel
A South African Perspective
Uitgever
Juta & Co.
Jaar
2019
ISBN
9781485121165
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Benieuwd hoe eerdere vragen over dit onderwerp eruitzien? Hier zijn een aantal vragen over Marketing Concepts van voorgaande jaren.
Vraag 1 Verslag
(a) Explain the following terms in marketing: (i) needs; (ii) wants; (iii) exchange; (iv) demand (v) transaction.
(b) Okon Enterprises Ltd sells electronic appliances at his retail
outlet at No. 4 Okeke Adamu Street, Lagos. Telephone No. 06012345678. He intends to offer 15% discount to encourage the sales of his newly introduced Blenders, Television and Radio sets. You are
required to design a sample of a handbill showing the products with the advertising message.