Advertising efforts geared towards a particular audience is known as

The advertising efforts geared towards a particular audience is known as direct advertising. This type of advertising is specifically targeted to a particular group of people based on their demographics, interests, and behaviors. Direct advertising can take many forms, such as email marketing, direct mail, telemarketing, and targeted social media advertising. Its main objective is to reach a specific audience and elicit a response or action from them, such as making a purchase or visiting a website. Direct advertising is often more effective than mass advertising because it is personalized and can directly speak to the needs and desires of the intended audience.