Which of the following types of advertising is aimed at taking away existing buyers from their slippers?
Answer Details
The type of advertising aimed at taking away existing buyers from their current brand or supplier is called "competitive" advertising.
Competitive advertising is a strategy where a company promotes its products or services by highlighting their benefits over those of its competitors. The goal is to convince customers to switch from their current brand or supplier to the advertiser's brand or supplier.
This type of advertising can be very effective when done correctly because it helps to create brand awareness and differentiate products or services from the competition. However, it can also be risky as it may cause a backlash from competitors or customers who feel loyal to their existing brand.
Other types of advertising include:
- Informative advertising: This type of advertising focuses on providing information about a product or service to the target audience. The goal is to educate the audience and create awareness about the product or service.
- Negative advertising: This type of advertising focuses on highlighting the flaws or weaknesses of a competitor's product or service. The goal is to discredit the competition and convince customers to switch to the advertiser's product or service.
- Mass advertising: This type of advertising targets a large audience through mediums such as television, radio, or print media. The goal is to reach as many people as possible to create brand awareness and promote products or services.