(c) State four advantages and two disadvantages of personal selling
a) Six advertising media used in business include:
Television
Radio
Print (newspapers, magazines)
Outdoor (billboards, bus stops)
Online (websites, social media)
Direct mail (postcards, brochures)
b) Personal selling is a form of promotion where a salesperson communicates directly with a potential customer to persuade them to buy a product or service. The salesperson may meet with the customer in person, over the phone, or through video conferencing.
c) Advantages of personal selling:
Builds relationships with customers
Provides opportunity for personalized communication
Helps customers understand the product or service
Facilitates the closing of sales
Disadvantages of personal selling:
Can be time-consuming and expensive
May not reach as many potential customers as mass media advertising.
Note: The advantages and disadvantages listed above are general and may vary depending on the specific situation and product being sold.
a) Six advertising media used in business include:
Television
Radio
Print (newspapers, magazines)
Outdoor (billboards, bus stops)
Online (websites, social media)
Direct mail (postcards, brochures)
b) Personal selling is a form of promotion where a salesperson communicates directly with a potential customer to persuade them to buy a product or service. The salesperson may meet with the customer in person, over the phone, or through video conferencing.
c) Advantages of personal selling:
Builds relationships with customers
Provides opportunity for personalized communication
Helps customers understand the product or service
Facilitates the closing of sales
Disadvantages of personal selling:
Can be time-consuming and expensive
May not reach as many potential customers as mass media advertising.
Note: The advantages and disadvantages listed above are general and may vary depending on the specific situation and product being sold.