WAEC SSCE - Marketing - 2017 (Objective)

One of the influencing factors in an organization buying behaviour is

Which of the following factors would influence the type of channel of distribution to be used by a company?

Which of the following iS is required for electronic marketing operations?

The function of a label on goods is to

An association of traders of food items is an example of

Speed is an important consideration in choosing a means of transportation where the goods are

Which of the following is not an activity carried out o in a warehouse?

Which of the following advertising media is interactive?

Which of the following is not a step of marketing research process?

The selling concept is practiced aggressively with

A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is

The desire for specific products which are backed by the ability to pay is 

Which of the following sales promotional tools is aimed at the middleman?

The combination of product, price, promotion place utilized by a marketer to address a target market is

The physical presentation of a product to attract buyers is

Place' as an element of the marketing mix can also be referred to as

The element of marketing mix that involves creating awareness for goods is

The study of how individuals and organizations select and buy products to satisfy their needs is

The pricing method that consists of production cost and mark-up is

A pricing method which involves negotiation between the seller and potential buyer in determining the price for a product is

Which of the following is not an economic influencing factor in international marketing?

A toothbrush attached to a toothpaste is an example of

Products that are purchased for use in the production, of goods for resale are

The systematic design, collection and analysis of data about problems relating to the marketing of goods and services is marketing

The promotional method that involves delivering free products to pre-selected households is

How many groups of buyer make an industrial market?

One of the functions of a warehouse is

Promoting and offering of company's products and services for sale over the internet is electronic

A paid form of non-personal presentation and promotion of products is

The source of finance available to a young school leaver who wants to start a small retail outlet is

The reason label of product must contain ingredients and uses of the product is to

The market where goods are purchased for the purpose of selling it to consumers is

An orientation that assumes that consumers will prefer products that are widely available and inexpensive is

A private limited liability company can source funds through

Which of the following entities is a market facilitator?

The first step in the marketing research process is

The document used when a company's vehicle delivers her goods to buyers is

All activities involved in planning, designing and producing the container of a product is

Which of the following terms is not an alternative name of middlemen?

The reason a producer of beverages would sell internationally is to