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Swali 1 Ripoti
The headquarters of Niger Basin Commission is located at________
Maelezo ya Majibu
The headquarters of the Niger Basin Commission is located in Niamey, which is the capital city of Niger. The Niger Basin Commission is an intergovernmental organization that was established in 1964 to promote cooperation and sustainable development in the Niger Basin region, which encompasses nine West African countries, including Benin, Burkina Faso, Cameroon, Chad, Côte d'Ivoire, Guinea, Mali, Niger, and Nigeria. The Niger Basin Commission's mission is to ensure the integrated development of the Niger Basin in a sustainable and equitable manner, while promoting regional cooperation and reducing poverty. The organization focuses on a variety of activities, including water resource management, environmental protection, and sustainable agriculture and rural development. The headquarters of the Niger Basin Commission in Niamey serves as a central hub for the organization's operations, including policy development, planning, and coordination of regional programs and projects.
Swali 2 Ripoti
Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as
Maelezo ya Majibu
Publicity is the information about a manufacturer or his product that appears in any medium on a non-paid basis. This means that the information is not paid for and is instead shared for free through various channels, such as news articles, social media, and other forms of media. The goal of publicity is to generate positive buzz and awareness about a product or brand, and it is often seen as more credible and trustworthy than paid advertising because it is not influenced by financial incentives. Publicity can be a valuable tool for companies looking to build their reputation and reach new audiences.
Swali 3 Ripoti
The difference between the buying price and the selling price of a share is referred to as
Maelezo ya Majibu
The buying price of a share is the lower price and the selling price is the higher price. The difference between the two gives what is called Jobber's turn.
Swali 4 Ripoti
One of these is not part of small-scale retailers
Maelezo ya Majibu
Supermarkets are not typically considered as small-scale retailers because they are usually large, well-established businesses that often have multiple locations and a wide range of products. In contrast, small-scale retailers tend to be smaller businesses that operate in a more limited geographic area and offer a more limited range of products or services. Urban stores, roadside traders, and itinerant traders are all examples of small-scale retailers because they typically operate in a smaller area and have a more limited selection of products compared to supermarkets.
Swali 5 Ripoti
A self-contained chunk of code with principal aim to replies preferably undetected and to copy itself into the computer's memory and the computer's hard-disk is_________
Maelezo ya Majibu
A self-contained chunk of code with the principal aim to copy itself into a computer's memory and hard-disk, and reply preferably undetected, is a virus. A computer virus is a type of malicious software (malware) that can infect a computer system by copying itself and spreading from one computer to another. It can be disguised as a legitimate program or file, and once it infects a computer, it can modify, delete, or steal data, and even control the computer remotely. The main characteristic of a virus is its ability to replicate and spread itself without the user's knowledge or consent. It can attach itself to files or programs, and when the user opens or runs them, the virus is executed and can start infecting other files or programs on the computer. Some viruses can even modify the computer's operating system to make it more difficult to detect and remove the virus. Computer viruses are a serious threat to computer security, and can cause significant damage to personal or business data, financial information, and reputation. To protect against viruses, it is important to have up-to-date antivirus software installed on your computer, and to be cautious when opening files or programs from unknown or suspicious sources.
Swali 6 Ripoti
Use this information to answer this question. Below is the trading, profit and loss Account particulars of Amadi peterside and Brothers for the year ended 31st December 1986.
₦ | ₦ | ||
Opening stock Purchase |
1000 7000 |
Sales | 8000 |
Closing Stock | 3000 |
Trading Expenses
Electricity Salaries Rent Depreciations |
₦ 135 875 180 210 |
From the figures given, calculate
Net profit
Maelezo ya Majibu
Net profit = Gross profit - Expenses
3000 - 1400 = 1600
Swali 7 Ripoti
The basic characteristics of co-operative society include all except one
Maelezo ya Majibu
The basic characteristics of a cooperative society include being managed democratically, following the principle of "one member, one vote," and typically having amateur management. Cooperative societies are member-owned organizations that operate for the mutual benefit of their members. They are typically formed to address a specific need or challenge faced by a group of individuals, such as farmers, consumers, or workers. One of the key characteristics of a cooperative society is that it is managed democratically, with decisions made through a vote by the members. This ensures that everyone has a say in the operation of the society and that decisions are made in the best interest of the members as a whole. Another important principle of cooperative societies is that they follow the "one member, one vote" principle, which means that each member has an equal say in the decision-making process regardless of how much capital they have invested in the society. Amateur management is another characteristic of cooperative societies, with members typically volunteering their time and expertise to manage the society's operations. This helps keep costs low and ensures that decisions are made in the best interest of the members, rather than for the benefit of professional managers. The characteristic that does not apply to cooperative societies is raising extra capital through loans. Cooperative societies typically raise capital from their members through the sale of shares, rather than through loans. This helps ensure that the society remains member-owned and that decisions are made in the best interest of the members rather than for the benefit of outside lenders.
Swali 8 Ripoti
The function of management that establish objectives for the organization and trying to determine the best ways to accomplish them
Maelezo ya Majibu
The function of management that establishes goals and objectives for the organization and determines the most effective ways to achieve them is planning. Planning involves setting goals, defining strategies to achieve those goals, and creating action plans to implement those strategies. This function helps managers to anticipate and prepare for the future, make decisions about resource allocation, and ensure that the organization is moving in the right direction.
Swali 9 Ripoti
One of these is not a factor affecting prices of securities?
Maelezo ya Majibu
The financial statements of a company are not a factor that directly affects the prices of securities. Financial statements provide information about a company's financial performance, which can influence investors' perceptions of the company and its prospects. However, it is ultimately the forces of demand and supply in the market, along with the activities of speculators and the political situation of a country, that determine the price of securities. The forces of demand and supply are the most fundamental factors affecting securities prices. If there is a high demand for a security and a limited supply, the price of the security will increase. Conversely, if there is low demand and a surplus supply, the price of the security will decrease. Activities of speculators can also affect securities prices. Speculators buy and sell securities with the intention of making a profit from short-term price fluctuations. Their actions can amplify or dampen the effects of supply and demand, leading to increased volatility in securities prices. The political situation of a country can also have an impact on securities prices. Political events such as elections, wars, and changes in government policy can affect the economy and investor sentiment, leading to fluctuations in securities prices. Overall, the prices of securities are influenced by a combination of factors, with the forces of demand and supply being the most important.
Swali 10 Ripoti
All but one is not a demerit of advertising?
Maelezo ya Majibu
The demerit of advertising that is not true is "Increase in profit." Advertising can lead to an increase in profit, but this is not a demerit, but rather a benefit of advertising. Advertising can have various demerits, such as: - It can lead to a monopoly, where large companies with huge advertising budgets can dominate the market and drive out smaller competitors. - It can encourage buyers to purchase products that they don't really need, leading to unnecessary consumption and waste. - Advertising can be expensive, which can lead to higher prices for products and services, ultimately borne by the consumers. - Advertising can be misleading, and make false claims about products or services, which can be harmful to consumers and erode trust in the marketplace. In summary, while advertising can certainly increase profits for businesses, it can also have negative consequences, such as the creation of monopolies, encouraging unnecessary consumption, and misleading consumers, which are all considered demerits of advertising.
Swali 11 Ripoti
Which of these is a document used in International trade?
Maelezo ya Majibu
An invoice is a document used in international trade. It is a commercial document that lists the goods or services that have been sold, along with the price, quantity, and other relevant information. The invoice serves as a record of the transaction between the buyer and the seller, and it is often used for accounting and tax purposes. The invoice is usually sent by the seller to the buyer, and it is important for both parties to keep a copy for their records.
Swali 12 Ripoti
Which of these is not a merit of division of labour
Maelezo ya Majibu
The option that is not a merit of division of labour is "Creates monotony in the workforce." Division of labour is a process where a complex task is broken down into smaller tasks and each task is assigned to different individuals who specialize in that task. This process has several benefits, such as specialization, increased efficiency, and the facilitation of training in new jobs. However, one downside of division of labour is that it can create monotony in the workforce. When workers are assigned to perform the same task repeatedly, it can lead to boredom and a lack of engagement, which can ultimately lead to decreased productivity. Overall, division of labour has its benefits, but it's important to recognize that it also has its limitations, such as the potential for creating monotony in the workforce.
Swali 13 Ripoti
First Bank of Nigeria is an example of
Maelezo ya Majibu
First Bank of Nigeria is an example of a commercial bank. A commercial bank is a financial institution that offers a range of services to individuals, businesses, and government entities. These services include deposit accounts, loans, credit cards, wire transfers, foreign currency exchange, and other financial products. Commercial banks earn revenue by charging fees on services, collecting interest on loans, and investing in financial markets. They also play a crucial role in the economy by providing access to credit, managing payments and deposits, and facilitating financial transactions. First Bank of Nigeria is one of the largest and oldest commercial banks in Nigeria, with a long history of serving the banking needs of individuals, businesses, and government entities. The bank offers a wide range of financial products and services, including savings and checking accounts, loans, mortgages, debit and credit cards, and online banking. Overall, First Bank of Nigeria is an example of a commercial bank, which is a key component of the financial system and plays an important role in the economy by providing essential financial services and facilitating economic growth.
Swali 14 Ripoti
A business environment that take into consideration the beliefs, attitudes, needs, values and attitudes of the people is_________
Maelezo ya Majibu
The business environment that takes into consideration the beliefs, attitudes, needs, values, and customs of the people is called the cultural environment. This environment includes various factors such as social norms, religious beliefs, language, lifestyle, and cultural practices that influence the way people behave and interact with each other. Understanding the cultural environment is essential for businesses to develop products and services that meet the needs of their customers and are acceptable to the society. It helps businesses to identify the cultural differences among different regions and countries and develop strategies to overcome any cultural barriers. By taking cultural factors into account, businesses can improve their relationships with customers, employees, and partners, and create a more inclusive and diverse workplace.
Swali 15 Ripoti
The difference between a chamber of commerce and a trade association is that the former
Maelezo ya Majibu
A chamber of commerce and a trade association are both types of business organizations, but they differ in their focus and membership. A chamber of commerce is a business organization that represents a specific geographical region and is open to businesses from all industries. Its primary purpose is to promote economic development and provide resources to its members, such as networking events, business education, and advocacy on behalf of the business community. On the other hand, a trade association is an organization that represents businesses in a particular industry or sector. Its members are typically companies or individuals who are engaged in the same trade, such as the National Restaurant Association, which represents the restaurant industry, or the National Association of Realtors, which represents real estate professionals. In summary, the key difference between a chamber of commerce and a trade association is that the former is not restricted to a particular industry and represents a geographic region, while the latter represents businesses within a specific industry or trade.
Swali 16 Ripoti
All but one is not a barriers to foreign trade
Maelezo ya Majibu
Trade Fair is not a barrier to foreign trade. Trade barriers are obstacles that can make it difficult for companies to trade goods and services internationally. There are different types of trade barriers, including natural barriers, economic barriers, and social and language barriers. Natural barriers refer to geographic features such as mountains or oceans that can make it difficult to transport goods. Economic barriers include tariffs, quotas, and other regulations that make it more expensive or difficult to import or export goods. Social and language barriers are cultural and linguistic differences that can make it challenging for companies to do business in other countries. Trade fairs, on the other hand, are events that bring together companies and individuals from different countries to showcase their products and services. Trade fairs can actually facilitate foreign trade by providing a platform for companies to meet and network with potential partners and customers from around the world. Trade fairs can also help to promote international understanding and cooperation, which can be beneficial for foreign trade. In summary, while natural, economic, and social and language barriers can impede foreign trade, trade fairs are not a barrier to foreign trade. In fact, they can actually help to promote and facilitate it.
Swali 17 Ripoti
Examples of Commercial occupation are all except___________
Maelezo ya Majibu
All the options listed - bankers, traders, insurers, and goldsmiths - are examples of commercial occupations, so the correct answer is "none of the above" or "all of the options are examples of commercial occupations". Commercial occupations are those that are primarily involved in buying, selling, or trading goods or services for a profit. Bankers are involved in the business of banking, which includes accepting deposits, making loans, and other financial services. Traders are involved in buying and selling financial instruments such as stocks, bonds, and commodities. Insurers provide insurance policies to individuals and businesses in exchange for premiums. Goldsmiths are involved in the business of making and selling jewelry and other precious metal items. All of these professions involve commercial activities aimed at making a profit, so they are all examples of commercial occupations.
Swali 18 Ripoti
Use this information to answer this question. Below is the trading, profit and loss Account particulars of Amadi peterside and Brothers for the year ended 31st December 1986.
₦ | ₦ | ||
Opening stock Purchase |
1000 7000 |
Sales | 8000 |
Closing Stock | 3000 |
Trading Expenses
Electricity Salaries Rent Depreciations |
₦ 135 875 180 210 |
From the figures given, calculate
Gross profit
Maelezo ya Majibu
Gross profit = Sales - Cost of goods sold
Cost of goods sold = Opening + Purchases - Closing stock = 1000 + 7000 - 3000
⇒ 6000
Therefore, Gp = 8000 - 6000 = 3000
Swali 19 Ripoti
Which of the limited liability companies have a limit of fifty members and do not issues their shares to the public
Maelezo ya Majibu
The type of limited liability company that has a limit of fifty members and does not issue their shares to the public is a private limited liability company. A private limited liability company is a type of business structure where the company's shares are owned by a small group of individuals (usually family, friends or business partners). This type of company is restricted to a maximum of fifty shareholders and cannot sell its shares to the public through a stock exchange. The liability of each shareholder is limited to the amount of money they have invested in the company, so they are not personally responsible for the company's debts. In addition, the company's legal identity is separate from that of its owners, which means the company can own property, enter into contracts and take legal action in its own name. Overall, a private limited liability company is a popular option for small businesses and startups as it provides limited liability protection to its owners while also allowing for flexible management and ownership structures.
Swali 20 Ripoti
A partnership may be automatically dissolved due to the following factors except________
Maelezo ya Majibu
A partnership may be automatically dissolved due to any of the following factors: court verdict, joint decision, or bankruptcy of a partner. However, the admission of new partners does not automatically dissolve a partnership. When a partnership is dissolved, it means that the business relationship between the partners has ended, and the partners are no longer bound to work together. The dissolution can occur for various reasons, including those listed above. A court verdict may dissolve a partnership when a lawsuit is brought against the partners, and the court orders the dissolution of the partnership. A joint decision to dissolve the partnership occurs when all the partners agree to end their business relationship. The bankruptcy of a partner may also lead to the automatic dissolution of a partnership. In this case, the bankrupt partner's assets may be used to pay off the partnership's debts, and the remaining partners may not be willing or able to continue the business. On the other hand, the admission of new partners does not necessarily dissolve a partnership. It is possible for a partnership to bring in new partners without ending the existing partnership. However, the addition of new partners may require a re-negotiation of the partnership agreement, which can lead to changes in the terms and conditions of the partnership.
Swali 21 Ripoti
The following is a summary of the asset and liabilities of Ojo trading company as at 31st December, 2018
Initial Capital | 5000 |
Net Profit | 1000 |
Furniture | 2000 |
Equipment | 2900 |
Debtors | 100 |
Stock | 1000 |
Bank | 500 |
From the above, calculate Fixed assets
Maelezo ya Majibu
Fixed Assets | N |
Furniture | 2000 |
Equipment | 2900 |
4900 |
Swali 22 Ripoti
The policy used when contracts are awarded as a result of tender is________
Maelezo ya Majibu
The policy used when contracts are awarded as a result of tender is Bid Pricing. Bid pricing is a strategy used by companies to win contracts by offering the lowest price among all the bidders while still ensuring profitability. When a company or organization puts out a tender for a project, other companies can submit their bids, which include the proposed price, along with other information like project timeline, quality standards, and experience. The company or organization will then review the bids and award the contract to the bidder with the most suitable proposal, often taking into consideration the price quoted. In summary, bid pricing is a competitive strategy used by companies to secure contracts by offering the lowest price possible while still ensuring that the project remains profitable for the company.
Swali 23 Ripoti
The following is a summary of the asset and liabilities of Ojo trading company as at 31st December, 2018
Initial Capital | 5000 |
Net Profit | 1000 |
Furniture | 2000 |
Equipment | 2900 |
Debtors | 100 |
Stock | 1000 |
Bank | 500 |
From the above, calculate Current liabilities
Maelezo ya Majibu
From accounting equation;
Assets = Capital + liabilities
Therefore, liabilities = Assets - Capital
Liabilities = (4900 + 1600) - (500 + 1000) = 6500 - 6000
⇒ ₦600
Swali 24 Ripoti
The risks that can be forecast and measured is termed___________
Maelezo ya Majibu
The term you are looking for is "Insurable risks". Insurable risks are those risks that can be quantified and predicted with a certain level of accuracy. They are typically events that are outside of the control of the individual or organization and can result in financial loss or damage. Examples of insurable risks include natural disasters, accidents, theft, and fire. Insurable risks can be mitigated through insurance, which involves paying a premium to transfer the risk to an insurance company. The insurance company then assumes the financial responsibility of the risk and compensates the policyholder in the event of a covered loss. It's important to note that not all risks are insurable. Non-insurable risks are those that are difficult to predict or quantify, such as market fluctuations, changes in regulations, and acts of war. These risks are typically not covered by insurance policies.
Swali 25 Ripoti
A bear market is said to be in existence in a period of
Maelezo ya Majibu
Slump is associated with the bears. A bear market is said to be in the period of stump with an uncertain economic trend.
Swali 26 Ripoti
A commission charged on postal order is__________
Maelezo ya Majibu
A commission charged on postal order is called "poundage." Poundage is a small fee that is charged by the postal service for processing and handling a postal order. This fee is a percentage of the total amount of the postal order and is designed to cover the costs of processing, handling, and delivering the order. Poundage is usually a small amount, but it can add up over time, especially if you use postal orders frequently. It is important to take poundage into consideration when calculating the total cost of a postal order, to make sure you have enough funds to cover both the cost of the order and the poundage fee.
Swali 27 Ripoti
A company which another company is a member and control the board of directors or hold more than half of its equity is termed_______
Maelezo ya Majibu
A subsidiary is a company that is controlled by another company, often referred to as the parent company. The parent company holds more than half of the subsidiary's equity or controls the board of directors, giving it significant influence over the subsidiary's operations and decisions. The subsidiary operates as an independent company, but it is ultimately controlled by the parent company. This relationship allows the parent company to expand its operations and diversify its business interests, while still maintaining control over the subsidiary.
Swali 28 Ripoti
A terms of payment in which the buyer pays cash immediately for goods bought before he takes them away is called____
Maelezo ya Majibu
A spot price is the price that is the current price and at which the instant delivery takes place. Spot payment or price is the same as the market price.
Swali 29 Ripoti
A memory that can be read and write and is volatile is known as
Maelezo ya Majibu
A memory that is volatile, meaning that it loses its contents when the power is turned off, and can be read and written to is called Random Access Memory (RAM). RAM is a type of computer memory that is used to store data and programs that are actively being used. The contents of RAM can be easily changed, and it is a fast type of memory that allows the computer to access data quickly. However, because it is volatile, any data stored in RAM is lost when the power is turned off. In contrast, Read-Only Memory (ROM) is a type of memory that is non-volatile, meaning that its contents are permanent and cannot be changed. EPROM (Erasable Programmable Read-Only Memory) and EEPROM (Electrically Erasable Programmable Read-Only Memory) are types of non-volatile memory that can be reprogrammed, but they are not as fast as RAM and are not used for actively storing data and programs.
Swali 30 Ripoti
Which function of money is described in the following statement?
It serves as a medium through which business transactions are carried out
Maelezo ya Majibu
Since money can be stored, it can accumulated to pay debts and can serve as a medium by which business transactions on credit can be settled.
Swali 31 Ripoti
The scope of commerce is limited to________
Maelezo ya Majibu
Commerce scop embraces trade and aids to trade.
Swali 32 Ripoti
A market is said to be bullish if_________
Maelezo ya Majibu
A market is said to be bullish if there is a rise in the prices of securities. This means that the investors are optimistic about the market conditions and are buying stocks and other securities, which leads to an increase in their prices. A bullish market is generally seen as a sign of a strong and healthy economy, as investors are confident about the future prospects of the companies whose stocks they are buying. When the market is bullish, people are more likely to invest and take risks, as they believe that the prices of securities will continue to rise, resulting in profits for them.
Swali 33 Ripoti
One of the disadvantages of Sole Proprietorship is__________
Maelezo ya Majibu
One of the disadvantages of Sole Proprietorship is that it "lacks specialization." A Sole Proprietorship is a type of business structure where an individual operates and owns the business by themselves. This type of business structure is simple to start and requires minimal paperwork, but it also has some disadvantages. One of the disadvantages of Sole Proprietorship is that it lacks specialization. This means that the owner of the business is responsible for all aspects of the business, including management, marketing, finances, and operations. This can be overwhelming for one person to handle, and can lead to burnout or reduced efficiency. Additionally, a Sole Proprietorship does not have any separate legal standing from the owner, which means that the owner is personally liable for all debts and obligations of the business. This can put the owner's personal assets, such as their home or savings, at risk. So, the disadvantage of Sole Proprietorship mentioned in the question is "lacks specialization."
Swali 34 Ripoti
All except one is not a corporation and boards at the federal level
Maelezo ya Majibu
All the options listed are corporations, however only one of them is not a corporation at the federal level. FRCN, NNPC, and CBN are all federal corporations in Nigeria. FRCN stands for Federal Radio Corporation of Nigeria, NNPC stands for Nigerian National Petroleum Corporation, and CBN stands for Central Bank of Nigeria. MAN, on the other hand, stands for the Manufacturers Association of Nigeria, which is a private sector body representing the interests of manufacturers in Nigeria. It is not a corporation at the federal level.
Swali 35 Ripoti
A cheque that is payable to whoever presents it is known as______
Maelezo ya Majibu
A cheque that is payable to whoever presents it is known as a "bearer cheque". A bearer cheque is a type of cheque where the person who presents the cheque to the bank for payment is considered the rightful owner, regardless of who actually wrote the cheque. In other words, if you have a bearer cheque, you can cash it at the bank without having to prove that you are the person to whom the cheque was written. This type of cheque is becoming less common due to security concerns, as it makes it easier for someone to fraudulently cash someone else's cheque. In contrast, other types of cheques, such as "order cheques" and "crossed cheques", have added security features to prevent fraud and ensure that the cheque is paid to the correct recipient.
Swali 36 Ripoti
An example of vertical integration is___________
Maelezo ya Majibu
Trust is an amalgation of different competing firms in different lines of business under a single management. It is vertically integrated in nature.
Swali 37 Ripoti
All but one is not an output devices?
Maelezo ya Majibu
All the options listed are output devices, except for the "Joystick." An output device is a piece of computer hardware that is used to produce information in a form that can be seen or heard by the user. A monitor, plotter, and printer are all examples of output devices. A monitor displays images and text on a screen. A plotter is a type of printer that is used to produce high-quality graphics, such as technical drawings and architectural plans. A printer is used to produce a hard copy of a document, such as a printed page. A joystick, on the other hand, is an input device. An input device is a piece of computer hardware that is used to enter data into a computer. A joystick is used to control the movement of objects in computer games and other applications. So, of the options listed, the "Joystick" is not an output device.
Swali 38 Ripoti
The following development of money have therefore been the use of, except______
Maelezo ya Majibu
The option that has not been a development of money is "Abacus". An abacus is a counting tool used for arithmetic calculations, and it was used before the invention of money. It was used to keep track of quantities of goods, but it was not used as a form of currency or exchange. Coins, inconvertible paper money, and commodities, on the other hand, have been used as forms of money. Coins are pieces of metal with a specific value stamped on them, which were used as a medium of exchange. Inconvertible paper money is paper currency that is not backed by a commodity such as gold or silver, but is used as a medium of exchange based on trust in the issuing government. Commodities, such as gold, silver, or cattle, have also been used as money because they have value and can be traded for goods and services.
Swali 39 Ripoti
The basic characteristics of co-operative society include all except one
Maelezo ya Majibu
Members in the management committees of Co-operative societies often lack business experience and expertise.
Swali 40 Ripoti
Thee major aim of consumer orientation is_________
Maelezo ya Majibu
The major aim of consumer orientation is to ensure consumer satisfaction. Consumer orientation is a business approach that prioritizes meeting the needs and wants of consumers. It involves designing products, services, and marketing strategies that are tailored to the preferences of consumers, as well as seeking feedback from consumers to continuously improve and refine offerings. By placing the needs and wants of consumers at the forefront of decision-making, businesses that adopt a consumer orientation can improve customer satisfaction and build long-term loyalty. This can ultimately lead to increased sales, profits, and market share. Consumer orientation also supports the principle of consumer sovereignty, which means that consumers have the power to determine what is produced in the market through their buying decisions. By understanding and responding to consumer preferences, businesses can better meet the needs of their target markets and improve their competitiveness. Market research is an important component of a consumer orientation strategy, as it provides valuable insights into consumer preferences, behaviors, and attitudes. This can help businesses identify trends, opportunities, and potential areas for improvement, as well as develop more effective marketing campaigns. Overall, the major aim of consumer orientation is to ensure that businesses meet the needs and wants of consumers in order to achieve customer satisfaction, loyalty, and long-term success.
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